Sidecar

SideCar

Sidecar is the only technology on the market that delivers a completely automated approach to product listing ads campaigns (PLAs) for Google Shopping, Bing Shopping and comparison shopping engines. Sidecar predictively and programmatically organizes products into groups based on product attributes, performance characteristics, and a retailer’s specific campaign goals. Sidecar’s proprietary algorithm continuously evaluates data for statistically significant evidence that the campaign can be improved, assigning the right bid to the right product at the right time to maximize revenue and ROI in PLA channels.  Sidecar is headquartered in Philadelphia, PA with a secondary office in New York, NY.

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